TECHtionary, the world’s first and largest visual knowledge source announced an Executive Presentation and Briefing coupled with a White Paper on key technological and radical social trends in the coming decade called “Pivot-Points.” According to Thomas B. Cross – TECHtionary CEO, “these trends are not just extensions and tipping points but serious ‘Pivot-Points’ where technology and social trends intersect yielding innovation, convergence and societal change.” There are more than thirty examples of ‘Pivot-point’ in the presentation. Here are three examples.
First, Apple did not get into the cellphone business which was already over-crowded with products from Motorola, Nokia, LG and many others. Apple did a “pivot-point” and now increasingly dominates the cellphone business by adding a cellphone with their ever-popular iPod (200,000,000+ in use today). All Apple had to do is add a phone to a device which people use every day by taking two devices which you use every day and make them one. It wasn’t “rocket science” but solving a user problem of not having to carry two devices. The presentation will have a key pivot-point that Apple will do to make another leap for its world of i-everything products.
Second, every time there is another attempted airline hijacking the folks at Cisco certainly don’t cheer but also realize that the harder it gets to travel, the more businesses get interested in tele-presence (formerly known as video conferencing). It’s not that anyone really likes telepresence but it’s that travel is increasingly difficult. Compound that with too many “un-fun” places to travel to, increasing security delays, weather delays, market pressures, pressure to reduce costs, revenue demand and others business demands, you begin to see that telepresence makes a lot of sense. The hardest part has always been to train executives to be great presenters which are for the most part dull, boring and don’t look that well on camera. The ‘pivot-point’ will be when social networking media like YouTube meets Wall Street and there is an acceptance of multiple types of video in business meetings and video is key to strategy. The presentation will have key pivot-point that needs to occur before telepresence makes real business sense.
Third, when Microsoft announced two years ago it was getting into the business telephony or IP/SIP-PBX market, there was hardly “shock and awe” on the part of the traditional manufacturers. Microsoft has toyed with the telephony business for nearly twenty years but few felt that it was serious this time. Now, according to research at TECHtionary and others, Microsoft will be, in a short time, the dominant player in the business telephony marketplace. Why you ask. Because Microsoft OCS-Office Communications Server recognizes that voice telephony plays an increasingly lesser role in business communications. That is, OCS integrates IM-instant messaging, desktop video, applications file transfer, desktop web conferencing, email, presence, and other applications into one system with voice. Microsoft just did a simple ‘pivot-point’ adding voice to their de-facto business product Outlook. Microsoft will make other key ‘pivot-points’ which are included in the presentation.
The key teletrends explored in the Pivot-Point Presentation are:
1 – Teletechtrends
2 – Telebiotrends
3 – Telepresencetrends
4 – Teletimetrends
5 – Telespantrends
6 - Telesocialtrends
7 – Teleglobaltrends
8 – Telemobotrends
9 - Telegreentrends
10 - Telepowertrends
11 - Telemediatrends
Beginning in 1980 with a speech on the future of personal computing when few even knew what PC was, Tom Cross has written some of the quintessential books on technology such as the first books on Telecommuting: The Future Technology of Work, Intelligent Buildings, Networking: An Electronic Mail Handbook and Teleconferencing as well as Knowledge Engineering: Uses of Artificial Intelligence in Business and others. The presentation is available for corporate and association events. For scheduling, please contact Tom Cross cross@gocross.com or 303-594-1694.
About TECHtionary
TECHtionary.com produces customer training programs, online and onsite podcasts presentations including iPhone/iPod, audio podcast and PC formats, sales brochures, virtual installation manuals and animated online presentations. The company has more than 3,015+ online presentations on data communications, content distribution, power systems, presence, OCS, SIP, internet, wireless, VoIP-Voice over Internet Protocol, PBX Systems, central office switching, protocols, telephony, telecommunications, networking, routing, IPTV, WiMax, power systems, broadband, WiFi-wireless fidelity and other related technologies available at http://www.techtionary.com. SIP/OCS training is also available as a one-day introduction to a five-day indepth course and can be customized and delivered via web seminar or online tutorial series. In addition, TECHtionary.com has produced medical animations available at http://www.msnopedia.com, automotive, financial services and other animations are also available.
Thomas Cross is a magazine columnist with many key technology publications and a member of the Technical Board of Advisors for the VoIP-Security Alliance.
Twitter - http://twitter.com/techtionary.
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Blog can be found at: http://blog.tmcnet.com/cross-talk/
He can be reached at 303-594-1694.
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